Target market

 The target market for fine artists can include a wide range of individuals and groups. Generally, the following groups are considered primary target markets for fine artists:

1. Art Collectors: These are individuals who have a deep appreciation of art and are willing to pay significant sums of money to acquire original pieces for their personal collections or for display in museums or galleries.

2. Interior Designers and Architects: These professionals may seek artworks for projects such as corporate offices, hotels, museums or public spaces. As artist's paintings can add a unique personality to the design space they are a popular choice among them to achieve a desired look.

3. Art Aficionados: These are individuals who have a personal interest in fine art and are willing to purchase artworks that resonate with them. They may buy artworks for decorative purposes or as a form of investment.

4. Corporate Clients: Organizations may purchase art for their offices, boardrooms, or lobbies to create an ambiance of creativity and style or simply to impress clients or visitors.

5. Art Investors: These are individuals who purchase artworks as a form of investment to hold them for the future, hoping their value increases over time.

These are some main target markets for fine artists, and they could target them through the art galleries, art shows, exhibitions and social media networks.

Reference:

Lewis, C. (2020) 3 ways to identify the best target audience for your art, EmptyEasel.com. Available at: https://emptyeasel.com/2016/01/11/3-ways-to-identify-the-best-target-audience-for-your-art/#:~:text=Simply%20put%2C%20your%20target%20audience,same%20way%20you%20answer%20them.  (Accessed: 30 May 2023). 

Nevue, D. (2022) How to find your target audience - selling art strategies, Nevue Fine Art Marketing. Available at: https://www.nevuefineartmarketing.com/artist-find-target-audience/ (Accessed: 30 May 2023).